GOXIP

Goxip is an online fashion e-commerce platform in Hong Kong, they provide quality products from more than 36,000 brands and online stores that specialise in selling trendy fashion clothing. My time at Goxip, I was primarily responsible for digital campaigns,support creative art direction, and graphic design. I designed advertising artwork and banners for key clients, including global luxury e-commerce platforms such as Matches, YOOX Net-a-Porter Group, Farfetch, and high-profile brands like adidas and Gucci. Goxip's focus extends beyond digital platforms; through our sister agency, YETIPR, we lead the way in brand marketing and public relations. My responsibilities also included editing photography for influencer social media content, enhancing our clients' digital presence. I gained valuable experience in event planning, collaborating with esteemed clientele such as the Hong Kong Jockey Club (Member Experience), Onitsuka Tiger, and Pret a Manger.

As graphic designer at Goxip, I have been working on designed fashion promotion marketing campaign banner,  and editorial cover for the website media content to reach out our audience. with the client branding guideline and their assets that to re-creating digital promotion banner. We offer the most updated discount information through the platform and social media. Working on fashion campaigns has always been a passion of mine, and I am proud to contribute to brand's marketing initiatives.
During working at Goxip, beside the e-commerce website banner that I need to be managed. Goxip has been expanding shopping business direction, I was pleased to be part of the private shopping team as a designer. by working on shopping bag packaging and thanks gifting card.
YETIPR Part of the Goxip Group, is the leading PR and marketing agency in Hong Kong and APAC with over 100+ partners and 600+ campaign and event experience. the main offer clients bespoke services to a luxury-focused clientele: Creative Strategy, Advertising, Multi-Media Production, Event Planning & Management, Influencer & Celebrity Marketing, Media & Press Pitching, Social Media Management. During working at Goxip, another part that I am really thrilled I can working on event Campagins. I can participate different part of design. It could enhance my design knowledge and working ability
YRETIPR have been good working relationship with Hong Kong Jockey Club. and I was so pleased to involve creative part as a graphic designer. My first project was a Makeup masterclass collaborated with YSL. Working on the make up artist design the presentation and also created key visual for the event. 
I was so pleased to invloe creative part as a graphic designer. My first project was a Makeup masterclass collaborated with YSL. Working on the make up artist design the presentation and also created key visual for the event.
I was so pleased to invloe creative part as a graphic designer. My first project was a Makeup masterclass collaborated with YSL. Working on the make up artist design the presentation and also created key visual for the event.
After the first Jockey club membership event was successful, I was delighted could be on other HKJC projects. Currently this is my event designing journey. I would love to share my experiences to you. The Key point for this event was celebrating the new era of badges With HKJC’s gradual shift towards sustainability, celebrated and bring awareness to the digital makeover of the Member’s magazine badges.
After the first Jockey club membership event was successful, I was delighted could be on other HKJC projects. Currently this is my event designing journey. I would love to share my experiences to you. The Key point for this event was celebrating the new era of badges With HKJC’s gradual shift towards sustainability, celebrated and bring awareness to the digital makeover of the Member’s magazine badges.
For my part, to created mocks up and key visual to support teammates on a Installation and deco about the spirit of Badges. Interactive digital book. Also on backdrop, DJ booth, Installation for matching HKJ’s branding. we based on HKJC brand style to present out to ignite the Spirit of Horse Racing. One of my favourite deign was A giant lifesize book with the latest edition of the badges magazine projected onto it - with motion sensors to allow Members to interact with the magazine and flip through the pages via hand motions.
For my part, to created mocks up and key visual to support teammates on a Installation and deco about the spirit of Badges. Interactive digital book. Also on backdrop, DJ booth, Installation for matching HKJ’s branding. we based on HKJC brand style to present out to ignite the Spirit of Horse Racing. One of my favourite deign was A giant lifesize book with the latest edition of the badges magazine projected onto it - with motion sensors to allow Members to interact with the magazine and flip through the pages via hand motions.
Racing Lifestyle series is designed to excite, to illuminate, to experience life in new ways. Bringing like-minded members in exclusively curated experiences to cultivate an member-centric intimate community to emanages & share the spirit, values of the cultivating passion in art and culture. The second events, we were foucs on expanding HKJC Members’ Cultural to Special Access to the Hong Kong Palace Museum . The event at Hong Kong Palace Museum, leading cultural institutions committed to the study and appreciation of Chinese art and culture.
Racing Lifestyle series is designed to excite, to illuminate, to experience life in new ways. Bringing like-minded members in exclusively curated experiences to cultivate an member-centric intimate community to emanages & share the spirit, values of the cultivating passion in art and culture. The second events, we were foucs on expanding HKJC Members’ Cultural to Special Access to the Hong Kong Palace Museum . The event at Hong Kong Palace Museum, leading cultural institutions committed to the study and appreciation of Chinese art and culture.
The latest event I have get involve for HKJC,is hold exclusive experience a luxurious and reinvigorating boat party, Sailing event for members to enjoy a day out at the sea. Designed visual based on luxurious ideas on jocky club members, we did brainstorming fancy keys visual. The ideas come from “Toile de Jouy”. Tolie pattern This time, beside created key visual and design mocks up, I did joined panel proposal ideas part. like, working on Rundown ideas my creative part was started on mood and colors board. so designed the Key visual was based on the ideas of the Toile pattern, and Jocky Club lifestyle ideas. And we decorated Bar counter and the DJ booth. I was so pleased for this event, becuase I am not only be part on listening order to support the team, but aslo I can be the person who could bring the ideas, help to organise it. Be a part of marketinng ideas management. For the different events, it help me incraseing my marketing working solution, and improving my design point of view. Before, I was Graphic 2D digital designer. For now, I have a better 3D design and product decorating design working experience.
The latest event I have get involve for HKJC,is hold exclusive experience a luxurious and reinvigorating boat party, Sailing event for members to enjoy a day out at the sea. Designed visual based on luxurious ideas on jocky club members, we did brainstorming fancy keys visual. The ideas come from “Toile de Jouy”. Tolie pattern This time, beside created key visual and design mocks up, I did joined panel proposal ideas part. like, working on Rundown ideas my creative part was started on mood and colors board. so designed the Key visual was based on the ideas of the Toile pattern, and Jocky Club lifestyle ideas. And we decorated Bar counter and the DJ booth. I was so pleased for this event, becuase I am not only be part on listening order to support the team, but aslo I can be the person who could bring the ideas, help to organise it. Be a part of marketinng ideas management. For the different events, it help me incraseing my marketing working solution, and improving my design point of view. Before, I was Graphic 2D digital designer. For now, I have a better 3D design and product decorating design working experience.
ONITSUKA TIGER YETIPR CAPCOM STORE EVENT
There was a new CAPCOM collaboration collection with Onitsuka Tiger, we are the Agency for holdig the event at Onitsuka Tiger Flagship Store, to create media buzz and noise around the brand. Draw new foot traffic and ultimately generate more retail sales.  For this themed event based on the popular game Street Fighter, my primary responsibility was designing the cookie packaging and coffee cups. In addition to these products, I also contributed to the interior design of the event, including elements like the backdrop and photo walls.  This project allowed me to creatively integrate the game's aesthetic into both the packaging and event space